Case Study: Level Up Sis - Empowering Two Women to Create Passive Secondary Income Through TikTok Success

Client: Level Up Sis

Objective: To grow their TikTok presence and leverage social media to create a passive income stream.

Challenge

Level Up Sis, a business run by two women, faced the challenge of efficiently managing content creation, audience engagement, and consistency on TikTok. Their goals included:

• Researching and identifying trending content on TikTok
• Developing a consistent content schedule
• Editing and batching content for timely posting
• Understanding and targeting their ideal audience
• Posting 3-7 times per day to increase engagement

Despite these efforts, they struggled to stand out in a saturated social media landscape and build an engaged, loyal following.

Solution

To help them achieve their goals, I implemented the following strategies:

1. Strategic Content Creation:

   I conducted extensive research on trending TikTok content and developed a posting schedule that aligned with their brand and service. This included creating content that provided value to the audience—educational or entertaining—while still being aligned with their business objectives. We focused on outreach-oriented content to maximize exposure.

2. Optimized for Discoverability:

   We shifted away from a nurture-focused approach (regular grid posts) to an outreach-focused strategy, using trending Reels that would resonate with their target market. By aligning the content with the interests and desires of their ideal audience, we boosted their discoverability on the platform.

3. Engagement Tactics:

   We introduced targeted copywriting in videos, using engaging language to build a stronger connection with viewers. By doing so, we were able to turn passive viewers into active followers and eventually, potential customers.