Challenge

• Facebook Group Management: Manage a thriving Facebook group of 19K members, ensuring consistent engagement and responsive communication.
• Instagram Management: Oversee the Instagram account of 60K+ followers, creating content that reflects the brand's voice and resonates with its audience.
• Content Strategy: Create engaging posts that match the quality and standards set by competitors, while showcasing the client's products and services.
• Customer Engagement: Respond to customer inquiries promptly via direct messages and comments on both Facebook and Instagram.
• Operational Challenge: Develop a streamlined post schedule, communication system, and post approval workflow to keep the account owners informed about upcoming posts and ensure their brand voice is consistently captured.

Solution & Results

• Studied the target audience and competitors to understand what content resonates most with potential customers.
• Created a system for content check-ins and approvals through Business Suite, ensuring seamless communication and quick response times.
• Managed customer interactions daily to maintain an engaged and satisfied community.

Impact

• Successfully managed and grew the Facebook Group and Instagram account by staying in tune with audience needs, optimizing content to align with competitor standards, and facilitating real-time engagement.
• Enhanced Brand Consistency: Ensured the client's brand voice was consistently captured in posts across platforms.
• Increased Community Engagement: Built and maintained strong relationships with customers by actively engaging in conversations and responding to messages.

This approach not only met but exceeded expectations for content quality and community interaction, ensuring a solid presence for the online retail shop in both social media communities.