Challenge

• YouTube: The goal was to create engaging videos that aligned with the brand's voice, while capturing the attention of the ideal customer. This included researching trending topics, utilizing SEO-optimized titles, and applying targeted hashtags to maximize visibility and reach.
• Instagram: Created and edited videos for IG Reels, tailoring them to trends and posting during peak engagement times based on follower insights. Additionally, added subtitles to each video to ensure accessibility, as 80% of social media users watch videos without sound.

Solution

• YouTube: Successfully grew the channel to over 1,000 subscribers with 11K total impressions by consistently posting optimized, trend-driven content that resonated with the audience.
• Instagram: Achieved a 2,000% increase in reach, connecting with over 12.4K accounts in just 90 days. Engagement skyrocketed along with an increase in total followers. Additionally, content was strategically crafted to promote a course, effectively increasing the conversion rate of followers into paying customers.

Result

• The client, a spiritual leader, saw tremendous growth across both platforms, with a significant boost in visibility, engagement, and conversions.